Success Stories – Brenda McMahon Ceramics
Name: Brenda McMahon Company: Brenda McMahon Ceramics Background: I met Brenda back in college when I lived with her sister. We have been in and out of touch over the years and she reached out to me...
View ArticleSuccess Stories – a new series to help YOU succeed in your online marketing...
These days, there seems to be app for almost everything. Want to keep track of your business and travel expenses? Find the exact coordinates of the moon rise (an app I learned about from a...
View ArticleSuccess Stories – Heather Higgins, Interior Designer, NYC
Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of Higgins Design Studio, LLC, a...
View ArticleVisiting with @ChicagoCabbie
@ChicagoCabbie is the kind of guy who keeps you posted on the current weather and road conditions, reminds you when the museums have free admission and is interested in learning more about you and your...
View ArticleSuccess Stories – Richard R. Shapiro, Author and Customer Service Expert
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve...
View ArticleSuccess Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ
Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to...
View ArticleDeepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success
Introduction: I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to create our own itinerary and book tours with local guides in each city we...
View ArticleSuccess Stories: Linda Kay – Kay College Consulting
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009. After meeting with her, I...
View ArticleMoving the Dial and Re-engaging a LinkedIn Group
First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those...
View Article7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection,...
View ArticleVanity URL on Facbeook – Tutorial
Some rules: Usernames can only contain alphanumeric characters, including a period. Note that since this is a discreet address for YOUR page, if the name you pick is already used, you will need to come...
View Article3 Recent Examples of How LinkedIn has Helped Me
LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and am constantly (happily) surprised by the people I meet and the information I gather...
View ArticleUsing LinkedIn – A JobSeeker’s Success Story
This morning, a client sent an update on her job search and her success with using LinkedIn to find a new position. I am including an excerpt here, with her and the company names removed for privacy,...
View ArticleBuilding a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform to launch his new book. Here is his experience, in his own words: Building a Social Platform...
View ArticleBuilding a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but...
View ArticleWhat Works on LinkedIn?
People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an...
View ArticleAn Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new...
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